![]() Once young people become aware of the roots and causes of the negative and self-destructive self-images that dominate the broadcasts, and compete for market share of their conscious thoughts, they are then empowered to choose positive points of inherent self-value over corporate media-implanted criminalistic behaviors.įor the HERU, entrepreneurship is the act of self-determination to create and access economic opportunities, based on one’s refined skill or talents. It is through this lens that our young people begin to realize the corporate origins and interests behind the myriad false cultural narratives and damning ethnic stereotypes oppressing the spirit and psyche of their communities.īelow is a piece of media documenting the creation and production of a hip hop media message speaking about the media’s influence on youth’s perceptions on underage drinking. Given the unique roles that pop-culture and entertainment media play in shaping the self-images and personalities of our young people, we start first by exposing young people to tools of media analysis and methods of message deconstruction. ![]() ![]() For us, the first fundamental act of self-love and empowerment is the intentional establishment and nurturing of a positive self-image, that is based on clearly defined principles and values.ĩ-year old hip hop artist Taneesha Fashion’s hit single “It’s Me” The context for our media literacy programming is youth self-empowerment and entrepreneurship. I facilitate these kinds of interactions with media through multiple roles, including executive director of HERU, program director for the 5e Gallery and as a lead coordinator for the Detroit Future Youth Network Heru: Teaching Context These aspects of their lives are most often non-existent from corporate-owned media narratives, and so we believe that it is important that we construct counter narratives that capture (and speak to) the truth of our most beautiful and loving identities. Our mission is to help youth and young adults become radiant, self-actualizing individuals who can both effectively communicate their reality as well as authentically tell the stories of love, innovation, and sustainability around them. My entry into the world of popular education is via my youth media literacy organization- the HERU Organization, where we develop youth through media literacy and digital media arts skills training. Cover art for audio recording titled “Be Exposed”, a message about young people joyfully being exposed to new places, people, and things …17-year-old youth participants pictured earlier in page
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